TwoJeys x F1 Conceptual Campaign
An independent conceptual collaboration exploring the intersection of motorsport precision and contemporary street culture. TJxF1 reimagines Formula 1 aesthetics through a modern visual system combining speed, structure and bold typographic language. The project expands beyond apparel into a cohesive brand driven campaign narrative.
Client:
TJ x F1 (Independent Concept Project)
Scope:
Conceptual Visual Identity Brand Collaboration & Campaign Design
Role:
Creative Direction & Visual Design
Year:
2025
TJxF1 was developed as a conceptual intersection between motorsport precision and contemporary street culture. The visual identity system explores speed, structure and controlled aggression translated into a modern typographic language and adaptable logo variations. Three distinct logo alternatives were created to reflect movement, modularity and competitive energy, supported by a dynamic color system inspired by track environments, TwoJeys and F1 tones.
From Identity to Product
The visual identity was translated into a capsule collection designed to carry the collaboration’s energy into wearable form. The products includes graphic t-shirts, caps, crop top and race jacket and pants. Each piece translates the visual language of speed and structure into wearable design, maintaining consistency with the campaign’s bold and performance driven aesthetic.
