YTU Entrepreneurship Club - Event Branding
A bold visual identity created for the YTU Entrepreneurship Club’s annual career event "Focus On Career". From logo to large billboard and digital assets, the campaign was designed to deliver a strong visual presence across the campus and social media. The design balances clarity, impact and contemporary aesthetics to connect with a young and ambitious audience.
Client:
YTU Entrepreneurship Club
Scope:
Visual Identity, Campaign Design, Poster, Billboard, Digital Asset Designs
Role:
Visual Designer
Year:
2026
The visual identity was built around the concept of growth, direction and upward movement core themes that define the transition from university life to a professional career. The staircase element integrated into the logo symbolizes step-by-step progress, while the upward arrow reinforces the idea of ambition, momentum and forward thinking. These elements were intentionally kept bold and structured to create immediate visual recognition and a sense of purpose. By combining strong typographic hierarchy with symbolic visual cues, the campaign communicates clarity and progression aligning the event’s message with the aspirations of a young and career-focused audience.
Extended Visual Works for YTU Entrepreneurship Club.
Beyond the main campaign, I developed a range of visual materials supporting the club’s ongoing communication throughout the academic year. These included event posters, social media announcements, printed assets and promotional graphics all designed to maintain a consistent and recognizable visual language.
